Torrent Power
Producing a multimedia experience by animation, and
create a digital buzz around the launch of media.
Torrent Power is one of the leading brands in the Indian power sector. Torrent Group as a brand has its roots spread across various cross domain like Torrent pharma, Torrent Power(electricity) and Torrent Gas. Torrent Power is the largest private sector player in India having interests in power generation, transmission, distribution and manufacturing and supply of power cables.
In India they have their branches propagated in Ahmedabad, Gandhinagar, Surat, Dahej SEZ (Gujarat), Bhiwandi (Maharashtra) and in Agra (Uttar Pradesh). Torrent Power created history by entering into the country’s first distribution franchisee agreement with Maharashtra State Electricity Distribution Company Limited. Torrent Power had a requirement to create a corporate AV.
Year 2017
Timeline 4 Months
Torrent Power had a requirement to create a corporate AV to establish their brand and for marketing purposes. The process started with Site reiki which is a key step if a shoot is required, post which script was made in discussion with the client followed by a detailed storyboard, where we proposed visualization of video in a single static storyboard diagram. Once the Storyboard was agreed , our studio team shot the scenes. The storyboard was designed to communicate the reach of torrent power to end users by using VFX and 2d animation. The storyboard was created according to the clients taste.
The music selection was critical to set the mood of the audience. Considering the target audience, as well as the nature of their business, we selected a track of the “Upbeat” genre. The SFX and was done carefully to suit the aspirational blend of the visuals and merging well with the title track.